Westminster College uses Google Analytics and Google AdWords on the Westminster College website.
Google Analytics is a service used by millions of websites to track anonymous information about how users interact with a website.
Google AdWords is an advertising service that tracks anonymous information about website visitors who interacted with a digital ad for a website.
What do Google Analytics and Google AdWords record?
- What website or digital ad visitors arrived from.
- How long visitors stay on the website.
- Which pages visitors view.
- Other anonymous website traffic information.
What does Westminster College with this data?
Westminster College uses this anonymous data to better understand where website traffic comes from and how visitors use the website. This allows us to make better decisions about the design and structure of the website to provide the best visitor experience.
Our use of this data falls within the bounds of the Google Analytics Terms of Service.
Want to opt out of tracking?
Your privacy is important to us. If you would like to opt-out of anonymous tracking, you can opt out of Google’s advertising tracking, or use a browser plugin to opt out of all Google Analytics tracking software.