In the program capstone:
- You prepare a full business plan for a compelling new business idea.
- You apply the skills you've mastered in the program to a start-up company that delivers a specific product or service.
- You complete the company analysis, the industry analysis, the customer analysis, the competitive analysis, the marketing plan, the operations plan, the management plan, the full pro-forma financial projections, and an executive summary.
- Finally, you make a presentation and provide an oral defense of your business plan to a panel of faculty and business executives.
When you complete the project sequences, you will have demonstrated mastery of the full set of learning goals and competencies and will be awarded your Bachelor of Business Administration degree.