For Criteria to evaluate web sites, go to Evaluating
a Web Site.
Click here for: Citation
of a Web Site.
Marketing Sites
- KnowThis.com - "The
Internet's Reference & Resource Web Site for Marketing,
Research, Advertising, Selling, Promotion"
- Marketing
Power - A comprehensive site concerning marketing issues.
- AdCracker.com - "An
i-tool to create marketing and advertising concepts and campaigns." (from
web site)
- Consumer
Expenditure Surveys - A government site that publishes
commonly requested Consumer Expenditure Survey (CE) data tables.
Some other excellent sites to consult for
marketing research:
Advertising Sites
- Emergence
of Advertising in America: 1850-1920 - this site (in their
words): "presents over 9,000 images, with database information,
relating to the early history of advertising in the United
States. The materials, drawn from the Rare Book, Manuscript,
and Special Collections Library at Duke University, provide
a significant and informative perspective on the early evolution
of this most ubiquitous feature of modern American business
and culture."
- Ad*Access - "The
Ad*Access Project, funded by the Duke Endowment "Library
2000" Fund, presents images and database information for
over 7,000 advertisements printed in U.S. and Canadian newspapers
and magazines between 1911 and 1955. Ad*Access concentrates on
five main subject areas: Radio, Television, Transportation, Beauty
and Hygiene, and World War II, providing a coherent view of a
number of major campaigns and companies through images preserved
in one particular advertising collection available at Duke University." (from
web site)
- AdvertisingAge - The latest
news about the advertising industry. Click on Site Map to access
Special Reports.
- American Advertising Federation -
Quoted from their site:"The American Advertising Federation
protects and promotes the well-being of advertising. We accomplish
this through a unique, nationally coordinated grassroots network
of advertisers, agencies, media companies, local advertising
associations and college chapters."
- Frequently
Asked Advertising Questions: A Guide for Small Business
A good guide to legal advertising practices published by the government
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