Marketing & Advertising Databases

To locate information about a company go to the site Researching a Company. Use any of the listed databases to locate information about your company and/or specific products.

Other databases that might be useful:

Gender Watch - Use this database when you have a specific population in mind!

Humanities International Index - Humanities International Index provides cover-to-cover indexing and abstracting for over 1,900 titles with coverage dating as far back as 1925.

CQ Researcher - Use advertising as your search word!

Special Sections in various databases that will be of help to you:

• LexisNexis Academic
  On the left side, select:

  • Reference
    • Click on Country Profiles - concise facts and statistics about countries.
    • On the Reference screen, you can click on Biographies and obtain biographical information on business executives.
  • News
    You can select form the drop down menu various news resources!

Do your article research early, so that you have plenty of time to order articles that are not available in the Giovale Library!

Early research eliminates frustration, anxiety and all related stress syndromes.