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Marketing Books: Starting Your Research

Don't know the definition of a term?

Use: Dictionaries and subject specific Encyclopedias

You get:

  • definition of a term
  • overviews and summaries of a topic
    (these articles usually undergo editorial review by the publishers)
  • references that lead to more information

Suggested Dictionaries and Encyclopedias found under the listed call numbers:

Dictionary of Marketing Terms
REF HF 5415 .D4874

NTC's Dictionary of Advertising
REF HF 5803 .W54 1993

Blackwell Encyclopedic Dictionary of Marketing
REF HF 5415 .B4552 1997

Encyclopedia of Business
REF HF 1001 .E466 1995

Knowledge Exchange Business Encyclopedia
REF HF 1001 .K52 1997

Other Reference Books:

Encyclopedia or Marketing Campaigns
REF HF 5837 E53 2000

The World's Greatest Brands
REF HD 69 .B7 W67 1997

Exporters' Encyclopedia 2000/2001
REF HF 3001 .E9

The Export Handbook
REF HF 1533 .E97 1998

Market Share Reporter
REF HF 5410 .M35 2000

Foreign Trade of the United States
REF HF 1416.6 .F68 1999

The Handbook of International Direct Marketing
REF HF 5415. 126 .H36

Kiss, Bow, or Shake Hands: How to do Business in Sixty Countries
REF HF5389 .M67 1994

U.S. Market Trends & Forecasts
REF HF 5415.1 .U7 1999



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