International Business/Marketing Reference Books

Starting Your Research:

Don't know the Definition of a term?

Use: Dictionaries and subject specific Encyclopedias

You get:

• definition of a term
• overviews and summaries of a topic
  (these articles usually undergo editorial review by the publishers)
• references that lead to more information

Suggested Reference Books:

Exporter's Encyclopedia
Ref HF 3011 .E9 2006-2007

The Handbook of Country Risk
A Guide to International Business and Trade
REF HG 4538 .H363 2006

The Handbook of International Market Research Techniques
Ref HF 5415 .2 .H362 2000

The Global Competitiveness Report 1999
Ref HF 1414 .G559

International Directory of Company Histories
Ref HD 2721 .I63

Directory of the World´s Banks
Ref HG 3879 .W57 1996

Blackwell Encyclopedic Dictionary of Marketing
REF HF 5415 .B4552 1997

International Encyclopedia of the Stock Market
Ref HG 4551 .I57 1999

Nations of the World
A political, economic. & Business Handbook
HF 1010 .N37 2006

Kiss, Bow, or Shake Hands. How to do Business in Sixty Countries
Ref HF 5389 .M67 1994

Online Books:

Foreign trade of the United States: including State and metro export data
editors: Cornelia J. Strawser, Sohair M. Abu-Aish, Linz Audain.
An electronic book (ebrary) accessible through the World Wide Web

Dictionary of marketing terms
by Jane Imber, Betsy-Ann Toffler. 2002
Connect to netLibrary electronic version of this title